Zoho Unveils Zia Hubs to Unlock Intelligence from Unstructured Business Data

Lagos, Nigeria – June 18, 2025 – Global tech leader Zoho has introduced a groundbreaking solution, Zia Hubs, designed to empower businesses to extract insights from unstructured data across their operations. Built into Zoho WorkDrive, Zia Hubs allows organisations to transform static content—like documents, PDFs, videos, and call transcripts—into intelligent, actionable knowledge.

With the reality that over 80% of business data remains unstructured, Zia Hubs steps in as a strategic bridge between scattered information and meaningful insights. Kehinde Ogundare, Zoho Nigeria's Country Head, emphasised the innovation's significance, stating that critical data often lives in overlooked formats like emails, social media messages, and multimedia files. Zia Hubs now makes that information visible and usable across Zoho’s broad suite of applications and AI capabilities.

What makes Zia Hubs unique is its deep integration into the Zoho ecosystem and its ability to automatically organise and understand content within dedicated hubs. Users can group task-specific or project-based materials together, allowing Zia, Zoho's AI, to analyse the information with context. Transcripts are generated from audio and video files, and every insight is backed by clear references to the original source, saving time and boosting accuracy.

Beyond just intelligence, Zia Hubs enhances productivity. Through seamless integration with Zoho Flow, organisations can automate how documents are managed, stored, and shared. It also works with third-party content from platforms like Zoom, RingCentral, and DocuSign, further expanding its utility across various industries.

This innovation marks a key milestone in Zoho’s broader AI strategy. Zia Hubs isn't just about understanding content—it sets the stage for intelligent agents that can act on data contextually, paving the way for AI-driven workflows tailored to specific business functions. From legal teams generating case summaries to customer support centres analysing call trends, the applications are far-reaching and practical.

With over 55 products under its belt and full control over its technology stack, Zoho is positioning Zia Hubs as a cornerstone of its commitment to helping organisations unlock deeper business value through AI.