Saturday,14 December 2024

Google’s Lucrative Deal With Apple Under Threat


A US judge’s ruling has said that Google operates an illegal monopoly which has put its lucrative deal with Apple at risk.\r\n\r\nThe deal, valued at $20 billion per year, established Google’s search engine as the default choice on Apple devices.\r\n\r\nTo avoid antitrust actions, Google may need to terminate the agreement, according to Wall Street analysts. This could lead to a 4-6% hit to Apple’s profit.\r\n\r\nThe pact which is said to run until at least September 2026, with Apple having the option to extend it for another two years.\r\n\r\nEvercore ISI analysts predict the judge would rule that Google must no longer pay for default placement or that companies like Apple must prompt users to select their search engine.\r\n\r\nApple’s shares were flat on Tuesday, while Alphabet was little changed after a 4.

5% drop on Monday.\r\n\r\nUniversity of Pennsylvania law professor Herbert Hovenkamp warned that dominant market positions must avoid exclusive agreements and ensure buyer choice.

  • 2024-08-08

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