Perplexity Unveils AI-Powered Shopping for Pro Users in the US

Perplexity is taking online shopping to the next level with the launch of its AI-powered shopping experience, now available to Pro users in the United States. This innovative feature combines advanced AI with intuitive tools to make researching and purchasing products easier than ever.

Here’s what makes this new experience stand out:Smart Recommendations: Perplexity’s AI understands complex queries like “things I need for a disco party,” delivering curated suggestions tailored to your needs.
One-Click Purchases: Pro subscribers gain access to the “Buy with Pro” feature, offering free shipping and seamless shopping without leaving the platform.
Snap to Shop: This cutting-edge tool lets users photograph real-world items and instantly find them online for purchase.
Unbiased Choices: Unlike traditional e-commerce platforms, Perplexity’s recommendations are currently unsponsored, ensuring decisions are based purely on AI analysis of product data.
Why this matters: Perplexity’s move disrupts the traditional product research and shopping process, challenging e-commerce giants by offering a more streamlined, AI-driven alternative. The true test, however, will be in maintaining unbiased recommendations as the platform grows, avoiding the pitfalls of advertising influence.

This marks a significant shift in how we shop online—simpler, smarter, and powered by AI.